Throughline · by Disposition

Welcome to Throughline. The next level up for marketing.

This is our very own Throughline, the one we run on ourselves because it works. We will build you one just like it. Here is what I mean.

Tip: at any point, flip the switch on the tool to see a health-tech example of exactly what you are doing right now.

Disposition · Throughline

One marketing hire, or four expert capabilities?

Most SME founders reach for a marketing manager. Enter what you'd pay one, and see the real, loaded cost against Disposition's Site + Throughline + Fractional CMO.

Live demo
£45,000

What you'd actually pay. UK mid-market sits around £44–45k; London and senior roles run £50–80k.

Most SMEs claim up to £10,500 off their employer NI. Single-director companies cannot. Left ON by default, and Disposition still wins.

Your first-year saving vs a hire

£30,963

Conservative £23,753· Expected £30,963· Ambitious £60,121
A marketing hire, loaded — salary, employer NI, pension, overheads, recruitment£55,663/yr
A HubSpot-class CRM — stores the lead, you still run it£8k–£34k/yr
A calculator builder — makes the calc, can't arm the buyer£0.9k–£6k/yr
Disposition, year one — website + Throughline + a year of fractional CMO; year two on, ~£12,600£24,700/yr
And cost is only half of it. One hire is one generalist. Disposition is four expert capabilities working together: brand, conversion-built web, sales-engineering, and a senior CMO's judgement, for less than the loaded cost of one mid-level employee. No recruitment risk, no ramp-up, no holiday or sick cover, no starting over when they leave. A permanent hire and a productised service are different shapes. The claim is not that they are identical. It is comparable output, for materially less, with the risk removed.
How we calculated this · sources
  • Marketing manager salary. Indeed £41,908; Glassdoor £44,511; Jobted £44,500; England avg £49,500; London £50–80k
  • Employer NI. 15% on pay above the £5,000 secondary threshold (2026/27)
  • Employment Allowance. Up to £10,500 off employer NI; not available to single-director companies
  • Auto-enrolment pension. 3% employer minimum on qualifying earnings £6,240–£50,270
  • Recruitment. ~£4,500 in-house year 1 (agencies ~20% of salary)
  • Overheads. £2,000–£5,000 (laptop, software, workspace); £5,000 used
  • Disposition pricing. Year one, everything in (Conversion Website £6–9k + Throughline £6,800 build + Fractional CMO £1,050/mo): about the cost of one entry-level hire. Year two onward is just the CMO retainer, around £12,600.
  • Martech stack (2026 list). HubSpot Marketing Hub Pro ~£8.4k/yr, Enterprise ~£34.1k/yr; calculator builders ~£0.9k–£6k/yr

And that is only half the story.

Illustrative model on UK 2026/27 figures. Sources listed above. Estimates from your inputs, not a guarantee.

The loop, in motion

One thread, from first click to a yes.

A lead arrives, runs the tool, gets armed, and stays watched. Every step connects to the next.

Sales Tool
They run their own numbers
Response Engine
Instant personalised email
Champion's Pack
Arms them to win inside
Signal Watch
Armed, connected, through
It gets through.
It gets through.

The Response Engine

The email that lands in seconds.

The moment a lead runs the numbers and asks for their business case, this goes out automatically, addressed to them, with their figures and a link to their personalised pack. No chasing, no "following up in five days".